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In psychology, aversives are unpleasant stimuli that induce changes in behavior through punishment; by applying an aversive immediately following a behavior, the likelihood of the behavior occurring in the future is reduced. Aversives can vary from being slightly unpleasant or irritating (such as a disliked color) to physically damaging (such as an electric shock), or in this case being exposed for all to see. It is not the level of unpleasantness, but rather the effectiveness the unpleasant event has on changing behavior that defines the aversive.